With the launch of our exclusive 'MPF' (Multi Portal Feed) tool I thought it was worth explaining our reasoning for the development of this tool and the benefits of using it.
The internet e-commerce arena is a huge 'virtual market'. Like markets in the real world the key to success is location and footfall. In the virtual arena
- Location = High ranking in search results
- Footfall = Number of visitors to a site
Currently you can use SEO (search engine optimisation) to improve your ‘location’ and key ad words to increase ‘footfall’ to your site.
Although these methods are good and have proved successful, they are means to try and force the market in your favour, which can be hard work and also expensive.
The Data-Stream concept of ‘MPF’ is to simply put your products in the best pitches.
Our MPF allows you to publish your products on other portals, already established in prime 'Location' with high volume 'Footfall'.