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Hours per month |
40 hours |
70 hours |
120 hours |
160 hours |
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ANALYSIS PHASE |
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(Implemented in the 1st month and updated regularly further as per the SEO requirements) |
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Keyword Research & Analysis |
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Research most productive keywords for the site |
3 |
6 |
10 |
15 |
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Analysis of keyword sets for search volume & competition and finalizing keyword strategy |
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Website Analysis |
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Detailed website analysis |
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Competitive / market trend analysis |
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Site structure & URL structure Analysis for SEO friendliness |
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Content analysis |
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Site Audit / Site Clinic |
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Page loading speed check |
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W3C validation (if feasible) |
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Broken link / Page error analysis / Duplicate content check |
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Site indexing, Redirecting issues, Browser compatibility check |
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Initial site ranking & performance check for targeted keywords |
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Traffic source analysis |
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SEO Intelligence |
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(Implemented in the 1st month and updated regularly further as per the SEO requirements) |
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Google Analytics set up & review |
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Google/Bing/Yahoo webmaster setup & review |
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Customizing Google analytics - configuring custom reports, filters, goals, advanced segments & annotations for better understanding of progress |
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Robots.txt creation / optimization |
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XML Sitemap creation (not for dynamic site) |
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Regular review & updates to maintain the site as per search engine preferences |
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ON PAGE OPTIMIZATION |
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Meta Data |
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Meta tag Optimization |
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Canonicalization for duplicate pages |
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Content Optimization |
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Suggesting new page SEO blueprints |
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Suggestions for content optimization for better keyword density |
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Alt / title / H1 / H2 tag placements |
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Internal linking / Anchor text optimization |
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SEO optimization for blog posts, articles, press releases as per search engine perspective |
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OFF PAGE OPTIMIZATION |
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(Implemented from the 2nd month onwards, are on monthly basis) |
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Link Development |
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Submitting site in relevant web directories for better visibility & link building |
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Building one way links from relevant websites |
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Article promotion |
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Creating unique & quality articles for diverting readers to the site |
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Syndicating each article in quality article distribution & content sharing sites |
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Press Release publishing |
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Creating unique Press releases for better brand visibility & traffic |
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Publishing each press release in PR distribution sites |
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Social bookmarking |
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SEO Copywriting of bookmarking content |
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Bookmarking in popular social sharing sites |
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Conversion Optimization |
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Local SEO - Business listing |
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Submitting in Google/Yahoo/Bing local |
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Submitting site in local / niche business directories |
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Classified ad posting |
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Creating classified ads for service / product promotion |
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Posting each classified ad in relevant classifieds like craigslist, etc. |
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SOCIAL MEDIA MARKETING |
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Social Media |
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Social Media Profiles set up |
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Promotion on Twitter, Facebook & Linkedin |
1/daily |
2/daily |
3/daily |
3/daily |
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Monitoring of social media updates and web mentions of your business on a weekly basis |
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Customized Facebook fan landing page & Twitter profile background |
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Social Media Customer Service - FAQ responses |
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Facebook Ad campaign set up & ad optimization |
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Brand Reputation monitoring & management |
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Blogging |
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Blog set up |
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Blog optimization & promotion |
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Blog Writing |
1 blog/week |
1 blog/week |
2 blog/week |
2 blog/week |
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Blog feed submission |
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YouTube Video Promotion |
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Monitoring & Reporting Performance |
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SEO work status update (detailed) |
Monthly |
Monthly |
Semi Monthly |
Weekly |
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Regular SEO achievements update |
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SERP (search engine ranking performance) report |
Monthly |
Monthly |
Semi Monthly |
Semi Monthly |
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Traffic status |
Monthly |
Monthly |
Semi Monthly |
Weekly |
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Client support |
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Email support |
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Chat / IM support |
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Hours per month |
40 hours |
70 hours |
120 hours |
160 hours |
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